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About the attraction
We have three permanent theatre spaces, a London base and 16 long-term regional partner theatres from Cornwall to Newcastle upon Tyne
We sold 1,637,000 tickets (2023/24) for work in the UK, with audiences visiting us from Penzance to the Shetland Islands, and from 74 countries worldwide
47% of our audiences are from the West Midlands
We are the largest ACE NPO outside London, employing 900 people and 700 freelancers (2023/24)
We are a major commissioner of new work and adaptations, and currently have 50 writers under commission
Regular transfers of work to London (Kyoto - @sohoplace 2025, Ben & Imo - Orange Tree 2025, A Midsummer Night’s Dream - Barbican 2024/25) and tours to US (Pericles - Chicago Shakespeare Theater 2024, Hamnet - US Tour 2026, Kyoto - Lincoln Center, New York, 2025) and Asia (Matilda The Musical - China, Japan, Singapore, Bangkok, Dubai 2023/24)
Annual touring programme including small and large-scale touring to schools, communities and no.1 venues, (Matilda The Musical - UK & Ireland Tour 2025-27, Hamlet - UK Tour 2026, First Encounters: The Tempest and King Lear - UK Tour 2025)
International hit Matilda The Musical resident at London’s Cambridge Theatre. Seen by 11 million people in 100 cities worldwide, winning 101 international awards
325,332 tickets sold to date for the multi-award-winning stage adaptation of Studio Ghibli’s My Neighbour Totoro, an international collaboration with Improbable and Nippon TV, transferred to the West End’s Gillian Lynne Theatre in March 2025
Over 60,000 £10 TikTok tickets sold to 14-25-year-olds through a unique partnership started in June 2022 - 54% to state school students
